Celebrities are curating specialized boxes for consumers during COVID-19
Trend - In order to connect with their fan base, celebrities are partnering up with brands and curating specialized boxes and experiences that are useful to individuals during the COVID-19 pandemic—from fitness programs to grooming or snack boxes.
Insight - Consumers are doing their best to help flatten the curve of the COVID-19 pandemic by staying at home and maintaining social distancing. For many, shopping online is the better or the only option—whether it's for essentials or something necessary for a daily routine. Individuals often find it difficult to gauge a product virtually, void of the in-store shopping experience support, and as a result, are turning to the advice of people whose opinion they trust.
Insight - Consumers are doing their best to help flatten the curve of the COVID-19 pandemic by staying at home and maintaining social distancing. For many, shopping online is the better or the only option—whether it's for essentials or something necessary for a daily routine. Individuals often find it difficult to gauge a product virtually, void of the in-store shopping experience support, and as a result, are turning to the advice of people whose opinion they trust.
Workshop Question - Conceptualize a brand collaboration with a celebrity during COVID-19.
Trend Themes
1. Celebrity Curation - Celebrities are partnering with brands to curate specialized boxes and experiences useful to individuals during the COVID-19 pandemic.
2. Personalized Product Curation - Curated product offerings tailored to customer needs and preferences through machine learning technology and celebrity collaborations.
3. Limited Edition Gift Sets - Brands are partnering with celebrities to introduce limited edition product gift sets that create engaging customer experiences.
Industry Implications
1. Beauty - Beauty brands can collaborate with celebrities to curate personalized product offerings using AI technology.
2. Food and Beverage - Food and beverage brands have an opportunity to introduce limited edition snack packs curated by celebrities for a more engaging customer experience.
3. Retail - Retailers can create customer loyalty and drive sales by partnering with celebrities to introduce personalized, limited-edition gift sets.
5 Featured, 45 Examples:
46,530 Total Clicks
Date Range:
Dec 20 — May 22
Trending:
Warm
Consumer Insight Topics:
