Over the Moo's Indulgent Bites Replicate the Mouthfeel of Dairy
Laura McQuarrie — August 9, 2023 — Lifestyle
References: overthemoo & fabnews.live
When considering dairy-free alternatives, consumers prioritize taste and texture above all else, and Over the Moo is one brand that stands out by offering indulgent bites that masterfully cater to these preferences, delivering a decadent experience that rivals traditional dairy products. Over the Moo's plant-based, bite-sized treats in Vanilla or caramel feature frozen desserts coated in rich, vegan-friendly chocolate.
"My priority, unlike so many other of my peers was never to prioritize low calorie," said Simon Goodman, Managing Director of Over the Moo, "My commitment has always been to bite-sized, ‘sharing bags’ of guilt-free coconut milk ice cream. That said, at less than 30 calories a bite, Over the Moo is building an enviable reputation as the perfect pass-around permissible treat that’s ideally suited to family nights in or a friends and family reunion."
Packaged by the recyclable pouch, these bite-size indulgences have the potential to appeal to all, regardless of their dietary preferences.
"My priority, unlike so many other of my peers was never to prioritize low calorie," said Simon Goodman, Managing Director of Over the Moo, "My commitment has always been to bite-sized, ‘sharing bags’ of guilt-free coconut milk ice cream. That said, at less than 30 calories a bite, Over the Moo is building an enviable reputation as the perfect pass-around permissible treat that’s ideally suited to family nights in or a friends and family reunion."
Packaged by the recyclable pouch, these bite-size indulgences have the potential to appeal to all, regardless of their dietary preferences.
Trend Themes
1. Decadent Dairy-free Bites - Over the Moo offers indulgent bites that replicate the mouthfeel of dairy, catering to consumers' preference for taste and texture in dairy-free alternatives.
2. Plant-based Frozen Desserts - Over the Moo's frozen desserts made from plant-based ingredients offer a guilt-free and vegan-friendly option for dessert lovers.
3. Recyclable Packaging - The recyclable pouch packaging of Over the Moo's dairy-free bites aligns with the increasing consumer demand for eco-friendly and sustainable product packaging.
Industry Implications
1. Food and Beverage - The innovative dairy-free bites from Over the Moo cater to the growing market of consumers seeking alternatives to traditional dairy products.
2. Plant-based Food - Over the Moo's plant-based frozen desserts tap into the expanding industry of plant-based foods, which cater to the increasing demand for healthier and sustainable food options.
3. Sustainable Packaging - The recyclable pouch packaging of Over the Moo's indulgent bites offers an opportunity for companies in the packaging industry to meet the rising demand for eco-friendly and recyclable packaging solutions.
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