Chipotle's Wear Your Hockey Jersey Program Promotes Hockey Week
Katherine Pendrill — February 23, 2020 — Marketing
References: foxbusiness & fastfoodpost
To celebrate Hockey Week Across America, Chipotle has launched a buy-one-get-one Wear Your Hockey Jersey program. In addition to the promotion, the chain is also offering four hockey-themed dishes.
Chipotle's Wear Your Hockey Jersey program was created to celebrate the 13th annual Hockey Week Across America, which also coincides with the 40th anniversary of the 'Miracle on Ice'—when the U.S. hockey team defeated the Soviet Union during the 1980 Winter Olympics. To celebrate, the chain is offering buy-one-get-one on entrées and kid’s meals to those who come in wearing a hockey jersey.
While there, customers can also order one of the new hockey-themed menu items, which are inspired by Team U.S.A. hockey players. These dishes include the Jack Hughes Bowl, the Hilary Knight Burrito, the Charlie McAvoy Bowl, and the Kendall Coyne Schofield Bowl.
Image Credit: Chipotle.
Chipotle's Wear Your Hockey Jersey program was created to celebrate the 13th annual Hockey Week Across America, which also coincides with the 40th anniversary of the 'Miracle on Ice'—when the U.S. hockey team defeated the Soviet Union during the 1980 Winter Olympics. To celebrate, the chain is offering buy-one-get-one on entrées and kid’s meals to those who come in wearing a hockey jersey.
While there, customers can also order one of the new hockey-themed menu items, which are inspired by Team U.S.A. hockey players. These dishes include the Jack Hughes Bowl, the Hilary Knight Burrito, the Charlie McAvoy Bowl, and the Kendall Coyne Schofield Bowl.
Image Credit: Chipotle.
Trend Themes
1. Hockey-themed Promotions - Opportunity for companies to leverage sports-themed promotions to engage with customers and drive sales.
2. Buy-one-get-one Programs - Disruptive innovation opportunity for businesses to attract customers by offering buy-one-get-one deals.
3. Sports-inspired Menu Items - Potential for restaurants to create themed menu items that appeal to sports enthusiasts and generate excitement.
Industry Implications
1. Fast Food Chains - Fast food chains can explore hockey-themed promotions to differentiate themselves and attract hockey fans.
2. Sporting Goods Retailers - Opportunity for sporting goods retailers to collaborate with Chipotle and offer exclusive discounts or promotions to customers.
3. Event Promotion Companies - Companies specializing in event promotion can capitalize on the popularity of sports events like Hockey Week to drive ticket sales and engagement.
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