Chipotle Has New Green Foil-Wrapped Burritos for Masters Weekend
Katherine Pendrill — April 14, 2024 — Marketing
References: qsrmagazine
It's Masters weekend and Chipotle is getting into the spirit with the launch of new green foil-wrapped burritos at its Augusta, Georgia restaurant.
For those unfamiliar, the Masters Tournament is one of the biggest golf championships in the world of professional golf. The tournament takes place in Augusta, Georgia each year and this time around, Chipotle is setting in on the celebration. In partnership with Max Homa, a six-time Masters champion and a Chipotle superfan, the brand will be offering green foil-wrapped burritos for the duration of the tournament from its Chipotle location at 229 Robert C Daniel Jr Pkwy in Augusta, Georgia. As Chris Brandt, Chief Brand Officer at Chipotle, says of the brand activation, "During the week of an event, it’s common to see various players at the closest Chipotle because we’ve become a go-to meal for pro golfers. We hope a stop into our Augusta, GA restaurant for a green foil burrito foreshadows a strong showing for Max and our other pro golfer superfans later this week.”
Image Credit: Chipotle
For those unfamiliar, the Masters Tournament is one of the biggest golf championships in the world of professional golf. The tournament takes place in Augusta, Georgia each year and this time around, Chipotle is setting in on the celebration. In partnership with Max Homa, a six-time Masters champion and a Chipotle superfan, the brand will be offering green foil-wrapped burritos for the duration of the tournament from its Chipotle location at 229 Robert C Daniel Jr Pkwy in Augusta, Georgia. As Chris Brandt, Chief Brand Officer at Chipotle, says of the brand activation, "During the week of an event, it’s common to see various players at the closest Chipotle because we’ve become a go-to meal for pro golfers. We hope a stop into our Augusta, GA restaurant for a green foil burrito foreshadows a strong showing for Max and our other pro golfer superfans later this week.”
Image Credit: Chipotle
Trend Themes
1. Golf Championship-themed Merchandise - Exploring the market for branded products tailored to major golf tournaments presents a unique opportunity for companies to engage with golf enthusiasts.
2. Athlete-endorsed Menu Items - Collaborating with professional athletes to create exclusive menu items can drive brand visibility and customer excitement in the food industry.
3. Event-centric Food Offerings - Developing limited-time, event-specific food items can create buzz and attract consumers seeking unique dining experiences during special occasions.
Industry Implications
1. Sports Merchandising - Incorporating exclusive tournament-themed merchandise into sports retail can enhance fan engagement and drive sales through unique offerings.
2. Restaurant Marketing - Implementing strategic partnerships with sports figures to introduce signature dishes can enhance restaurant branding and attract a targeted clientele.
3. Event Catering Services - Providing customized food options tailored to specific events can differentiate catering businesses and appeal to clients seeking tailored culinary experiences.
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