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Pouch Consumption

Nutritious snack options in pouches are now marketed to adult consumers

Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.

Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Adult Snack Pouches - Food brands are offering snacks in to-go pouches typically associated with children's snack products but are instead marketed to busy adults.
2. Gut-friendly Snacks - Food and beverage products are increasingly formulated with ingredients that support good bacteria in the gut and promote digestive health.
3. Convenient and Nutritious Food Packaging - Brands are creating packaging that allows for on-the-go consumption while also providing consumers with healthier and more nutritious options.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt by introducing healthier and more convenient snacks that cater to busy, health-conscious consumers.
2. Packaging - The packaging industry can innovate by creating more convenient and portable options for food and beverage products that appeal to consumers on-the-go.
3. Health and Wellness - The health and wellness industry can explore new formulations and ingredients that promote gut health and support the general wellness of consumers.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
100,375 Total Clicks
Date Range:
Aug 19 — Jun 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Complete Vegetable Beverage Pouches
Complete Vegetable Beverage Pouches
SaladPower Combines Healthy Ingredients with Convenience
Though most consumers understand the importance of getting enough vegetables in a day, many struggle to actually get every serving in, however with SaladPower’s handy smoothie pouches, they... MORE
Brain-Boosting Peanut Butters
Brain-Boosting Peanut Butters
Brainiac Peanut Butter Blends are Enriched with Omegas & Choline
The right kinds of fat are essential for supporting proper brain function and Brainiac Peanut Butter Blends go beyond the average peanut butter as a source of healthy fats. The grab-and-go peanut... MORE
Digestion-Supporting Liquid Snacks
Digestion-Supporting Liquid Snacks
The Gutzy Organic Botanical Gut Health Snack is Plant-Based
The Gutzy Organic Botanical Gut Health Snack is a different kind of snack option that is formulated to deliver exceptional nutritional support for health-conscious consumers to appreciate. The... MORE
Icelandic-Style Pouched Yogurts
Icelandic-Style Pouched Yogurts
The New Graham’s Skyr Pouches are Ideal for Enjoyment Anywhere
Pouch food packaging has provided very popular in the children’s food market given how easy it can make products to eat out of the house, so brands are expanding options with new releases like... MORE
Portable Tropical-Flavored Fruit Pouches
Portable Tropical-Flavored Fruit Pouches
GoGo squeeZ's Tropicalz are Made from 100% Fruit
GoGo squeeZ’s Tropicalz is ideal to combat the heat of summer. The summer-ready snack is formated as a portable fruit pouch, similar to the brand’s other offerings. Its latest flavor... MORE
Squeezable High-Protein Cheeses
Squeezable High-Protein Cheeses
These Primula Cheese Products are Arriving in Two Flavors
These new Primula Cheese products are being launched by the brand in the UK to provide consumers with a way to enhance their favorite recipes with a burst of cheesy flavor. The products come in the... MORE
Stimulating Protein Pouch Supplements
Stimulating Protein Pouch Supplements
The Fuel For Fire Coffee Smoothie Has 122 Calories Per Pack
The Fuel For Fire Coffee Smoothie is a premium protein supplement for consumers who are looking for a way to enhance their everyday performance in a convenient yet delicious manner. Crafted with a... MORE
Gut-Friendly Snack Pouches
Gut-Friendly Snack Pouches
Gutzy Organic Pouches Contain Prebiotic Fiber to Support a Healthy Gut
Gutzy Organic makes grab-and-go pouches with five to six grams of gut-friendly organic prebiotic fiber, plus fruit, vegetable and botanical ingredients. The conveniently packaged pouches are... MORE
Turmeric-Infused Coffee Pouches
Turmeric-Infused Coffee Pouches
Golden Milk Gold Coffee is Less Acidic Than Black Coffee
Golden Ratio’s newest release is Golden Milk Gold Coffee, a nourishing and anti-inflammatory beverage that boasts five times less acidity than black coffee. The blend inspired by traditional... MORE

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