Designer brands tap into the fitness industry with branded exercise equipment
Trend - Luxury labels and streetwear brands are entering the fitness space with the launch of branded workout equipment. The shift includes monogrammed yoga mats and streetwear-covered exercise balls, products that act as a symbol of a consumer's dedication to healthy living.
Insight - Driven by an interest in living "better" that's propagated by social media, Gen Z and Millennial consumers view wellness as a lifestyle that embraces mental and physical health. Propelled by a desire to showcase their health-focused accomplishments on social media, these consumers are drawn to products with presentable luxe aesthetics that make showcasing their "healthy" lifestyle more appealing.
Insight - Driven by an interest in living "better" that's propagated by social media, Gen Z and Millennial consumers view wellness as a lifestyle that embraces mental and physical health. Propelled by a desire to showcase their health-focused accomplishments on social media, these consumers are drawn to products with presentable luxe aesthetics that make showcasing their "healthy" lifestyle more appealing.
Workshop Question - How could your brand make its product/service more shareable?
Trend Themes
1. Luxury Workout Equipment - High-end brands are entering the fitness space with branded workout equipment.
2. Fashion-forward Fitness - Consumers are drawn to products with presentable luxe aesthetics that make showcasing their 'healthy' lifestyle more appealing.
3. Premium Designer Fitness - Designer brands are tapping into the fitness industry with branded exercise equipment.
Industry Implications
1. Luxury Goods - Companies in the luxury goods industry have opportunities to enter the fitness space with branded workout equipment.
2. Fitness Equipment - The fitness equipment industry can explore partnerships with fashion and luxury brands to create high-end workout gear.
3. Fashion - Fashion brands can expand their product line and tap into the fitness industry by offering designer workout gear.
