Kakadu plums are an increasingly popular ingredient in skincare
Trend - With natural, fruit-based skincare becoming more popular, cosmetic brands are increasingly incorporating kakadu plums in their skincare products. These plums are rich in antioxidants and therefore help protect the skin.
Insight - Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Insight - Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Workshop Question - How is your brand accommodating the preference for natural ingredients in skincare?
Trend Themes
1. Natural Fruit-based Skincare - As consumers are increasingly looking for natural and fruit-based skincare products, incorporating ingredients like Kakadu plum in skincare products can offer a great opportunity for cosmetic brands to appeal to this trend.
2. Potent Antioxidant Ingredient - Kakadu plum's potent antioxidant properties make it a highly desirable ingredient in skincare products and a great opportunity for businesses looking to capitalize on the trend of incorporating natural and effective ingredients.
3. Gel-to-milk Formula - The trend of refreshing cleansers with a gel-to-milk formula, like the ASARAI Come Clean Cleanser, offers an opportunity for cosmetic brands to provide consumers with an easy and effective way to remove dirt, makeup, and impurities from the skin.
Industry Implications
1. Skincare Industry - The skincare industry can reference the trend of incorporating natural ingredients like Kakadu plum in their products to appeal to consumers' increased trust in natural ingredients for healthier, safer and more effective skincare products.
2. CBD Industry - Skincare brands can look to the Ageless CBD Anti-Aging Serum as an opportunity to combine the benefits of Kakadu plum with other natural ingredients like CBD to create oil-free, nourishing and anti-aging skincare products.
3. Cosmetic Industry - Incorporating Kakadu plum in cosmetic products, through naturally sourced skincare, haircare, or makeup items, allows cosmetic businesses to tap into the trend of consumers' trust in effective natural ingredients.
