Chipotle Partnered with YouGov on Five New Lifestyle Bowls
Katherine Pendrill — April 29, 2020 — Lifestyle
References: qsrmagazine
In an effort to help consumers stay healthy and fit during the COVID-19 pandemic, Chipotle Mexican Grill has teamed up with YouGov and a series of wellness influencers on five new Lifestyle Bowls.
To better understand how COVID-19 has impacted Americans' food behavior and patterns, Chipotle enlisted the help of YouGov. The joint survey revealed that many consumers are struggling to eat well, which is why Chipotle has teamed up with a series of wellness influencers on five new Lifestyle Bowls. The five new Lifestyle Bowls cater to very specific diets, including keto, paleo, vegan, vegetarian, and Whole30. As Chipotle's Chief Marketing Officer Chris Brandt explains, "Our fully customizable menu featuring only real ingredients is an ally for consumers looking to reignite their commitment to a healthier lifestyle."
Image Credit: Chipotle.
To better understand how COVID-19 has impacted Americans' food behavior and patterns, Chipotle enlisted the help of YouGov. The joint survey revealed that many consumers are struggling to eat well, which is why Chipotle has teamed up with a series of wellness influencers on five new Lifestyle Bowls. The five new Lifestyle Bowls cater to very specific diets, including keto, paleo, vegan, vegetarian, and Whole30. As Chipotle's Chief Marketing Officer Chris Brandt explains, "Our fully customizable menu featuring only real ingredients is an ally for consumers looking to reignite their commitment to a healthier lifestyle."
Image Credit: Chipotle.
Trend Themes
1. Wellness-focused Lifestyle Bowls - Creating customizable bowls catering to specific diets taps into the growing demand for healthy and convenient food options.
2. Data-driven Food Behavior Analysis - Collaborating with research firms like YouGov allows companies to gain valuable insights into consumer preferences and adapt their offerings accordingly.
3. Partnerships with Wellness Influencers - Aligning with influencers in the wellness industry provides businesses with an opportunity to reach a health-conscious audience and build brand credibility.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can leverage the trend of wellness-focused lifestyle bowls to attract health-conscious consumers and differentiate themselves in a competitive market.
2. Food Delivery Services - Food delivery services can collaborate with wellness influencers to curate specialized menus and offer convenience to customers seeking specific diets.
3. Market Research and Data Analytics - The demand for data-driven insights on food behavior presents an opportunity for market research and data analytics firms to provide valuable services to the food industry.
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