The Republic of Tea's Newest Flavors Are Inspired by Wine
Laura McQuarrie — June 23, 2015 — Lifestyle
References: republicoftea & bevindustry
The newest flavors from the Republic of Tea will please lovers of iced tea and wine alike. Taking inspiration from Chardonnay, Rosé and Cabernet, the brand introduced three new herbal iced tea flavors that are prepared using wine grape skils from Northern California's Sonoma wine region.
Each of these new drinks is free of alcohol, calories and caffeine, but boasts the antioxidant benefits of herbal tea, plus the indulgent taste of wine. Stored in steel tins, these iced tea mixes can be safely stored for about two years.
In addition to wine-inspired iced tea, alcoholic milkshakes and spirits that take cures from other cocktails and beer are making crossover drinks more popular choices among consumers. These hybrid drinks are encouraging the adventurous to get into new taste experiences and experimentation at home and at the bar.
Each of these new drinks is free of alcohol, calories and caffeine, but boasts the antioxidant benefits of herbal tea, plus the indulgent taste of wine. Stored in steel tins, these iced tea mixes can be safely stored for about two years.
In addition to wine-inspired iced tea, alcoholic milkshakes and spirits that take cures from other cocktails and beer are making crossover drinks more popular choices among consumers. These hybrid drinks are encouraging the adventurous to get into new taste experiences and experimentation at home and at the bar.
Trend Themes
1. Wine-inspired Teas - Opportunity for innovation in tea industry by creating unique flavors inspired by other popular beverages like wine.
2. Alcoholic Hybrid Drinks - Opportunity for innovation in beverage industry by mixing alcoholic drinks with other beverages like milkshakes and creating unique flavors and experiences.
3. Healthy Indulgence - Opportunity for innovation in health food industry by creating indulgent treats like tea that offer the benefits of herbal tea and the taste of wine without the alcohol, calories, or caffeine.
Industry Implications
1. Tea Industry - Opportunity for tea companies to create unique and exciting flavors inspired by other popular beverages like wine to attract new customers.
2. Beverage Industry - Opportunity for beverage companies to create hybrid drinks by mixing alcoholic drinks with other beverages like milkshakes to create new, unique and indulgent experiences.
3. Health Food Industry - Opportunity for health food companies to create indulgent products that offer the benefits of herbal tea and the taste of wine without the alcohol, calories, or caffeine.
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