High Tea with Harriet Reflects a Luxurious Lifestyle
Jamie Danielle Munro — June 27, 2014 — Marketing
References: gingermonkeydesign & packageinspiration
Ginger Monkey branding agency designed the packaging for the new brand based out of Australia titled 'High Tea with Harriet.' The design reflects the name: it exudes an air of luxury with a slight feminine touch.
When thinking of high tea, most people think of England and ladies dressed up in pristine outfits snacking on cucumber sandwiches. This is exactly the same type of imagery that comes to mind when examining this tea packaging too. It looks slightly higher-class, with cursive writing done in an artistic manner, with various colors used to differentiate the types of tea available.
For those ladies who have always wanted to go to high tea but don't have the dress, High Tea with Harriet could be the next best thing.
When thinking of high tea, most people think of England and ladies dressed up in pristine outfits snacking on cucumber sandwiches. This is exactly the same type of imagery that comes to mind when examining this tea packaging too. It looks slightly higher-class, with cursive writing done in an artistic manner, with various colors used to differentiate the types of tea available.
For those ladies who have always wanted to go to high tea but don't have the dress, High Tea with Harriet could be the next best thing.
Trend Themes
1. Luxury Tea Packaging - Opportunity to disrupt the tea packaging industry by creating high-end designs that evoke a sense of luxury.
2. High-class Tea Experiences - Potential for innovative tea brands to create high-class tea experiences that emulate the elegance and sophistication of high tea.
3. Feminine Tea Branding - Opening for tea brands to cater to the female market by incorporating feminine design elements in their packaging and branding.
Industry Implications
1. Tea Packaging - Disruptive innovation opportunity in the tea packaging industry by creating visually appealing, elegant packaging designs.
2. Hospitality - Potential for the hospitality industry to offer high-class tea experiences that attract customers seeking luxury and sophistication.
3. Personal Care Products - Opportunity for personal care product companies to incorporate tea-inspired, feminine branding to attract a female consumer base.
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