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Exposed Organic

Seeking sincerity, consumers turn to open packaging designs to determine freshness

Implications - As consumers grow more health-conscious and subsequently less trusting of store-bought goods, a desire for authenticity prompts buyers to look beyond aesthetics for nutritional verification. Offering an effective method of gauging both freshness and organic sincerity, exposed packaging allows consumers to touch, feel and inspect the products they seek to consume. This speaks to a desire for nutritional transparency that provides a more tangible method of assurance.
Trend Themes
1. Exposed Packaging - Consumers seek nutritional transparency and freshness through packaging that allows them to touch and feel the products, creating opportunities for companies to highlight the authenticity of their offerings.
2. Functional Packaging - Consumers value packaging that goes beyond aesthetics and provides additional functions, like self-watering designs or see-through windows, to create added value in products and reduce waste.
3. Sustainability Branding - Companies are embracing sustainability as a key message in their branding efforts, clearly labeling and explaining their sustainable practices to build trust with consumers.
Industry Implications
1. Food and Beverage - In the food and beverage industry, brands can utilize packaging to showcase authenticity, freshness, and sustainability of their offerings, while providing added value for consumers and reducing waste.
2. Retail - The retail industry can benefit from packaging that provides additional functions beyond aesthetics, such as self-watering designs or see-through windows, to create added value for products and differentiate from competitors.
3. Environmental - In the environmental industry, companies can leverage sustainable branding to communicate their practices and build trust with consumers, ultimately contributing to the greater good and encouraging sustainable practices.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
564,040 Total Clicks
Date Range:
Apr 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Watering Packaging Designs
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
Duncan Anderson has put together an ingenious method for keeping herbs fresh even after taking them out of the store. His design uses a cardboard base that’s filled with a plastic bag and... MORE
See-Through Seafood Packaging
See-Through Seafood Packaging
Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes
Traditionally fresh ingredients are more and more becoming prepackaged like the Tou Prevezanou frozen cooked seafood that focus on being ideal for incorporating into recipes. The packaging for Tou... MORE
Transparent Sustainability Branding
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
As consumers become more aware and critical of marketing techniques, brands such as Cleaver’s are embracing sustainability branding and proving that honestly can often be the best marking route.... MORE
Playful Superfood Packs
Playful Superfood Packs
Love Beets Rolls Out a New Packaging Concept
Love Beets is a range of organic, ready-to-eat beets. In an effort to challenge stereotypes about the natural superfood, as well attract younger consumers, the company has undergone a complete brand... MORE
Ultra-Fresh Pistachio Branding
Ultra-Fresh Pistachio Branding
Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
This innovative example of pistachio branding includes a clever packaging system that will hold the shells after use. Designed by agency Kingdom & Sparrow, the branding and packaging scheme... MORE
Literal Hand-Picked Packaging
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
Fresh Picked Certified Organic products are handpicked, so to show this Allysha Bendik decided to represent this concept in the most apparent way possible. For the packaging that holds together... MORE

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