Subcultures become passe as the outlandish turn to ordinary for expression
Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style.
Trend Themes
1. Acceleration of Normality - As subcultures become more mainstream, the acceleration of normality into something exaggerated and over the top is creating a void for the outlandish and subsequently critiquing the evolution of modern style.
2. Youthful and Edgy Streetwear - A focus on unisex garments with edgy and nostalgic designs is becoming popular among young adults and teens through brands like Mishka NYC and Sasu Kauppi offering a preppy yet punk style aesthetic.
3. Sumptuous Sporty Fashion and Accessories - The merging of sporty and feminine looks creates a blend of clean-cut silhouettes, monochromatic color schemes, and bold, custom-made silver pieces for elegant outfits by brands like CRES. E DIM and Gypsum MILK.
Industry Implications
1. Fashion Industry - This industry can take advantage of the accelerating normality trend and introduce a whole new design perspective to appeal to the young adult market by emphasizing new forms of rebellion and outlandish fashion standouts.
2. Streetwear Industry - As streetwear industry moves further into the mainstream, edgy and youthful designs with a retrospective look based on a preppy yet punk style aesthetic become more popular among the younger generations with brands like Sasu Kauppi and Mishka NYC leading the way.
3. Accessory Industry - The accessory industry can look into new ways of combining sporty and elegant trends with custom-made silver pieces and monochromatic color schemes to cater to a more mature market segment by featuring brands like Haati Chai and Gypsum MILK.
6 Featured, 50 Examples:
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Date Range:
Jul 13 — May 14
Trending:
Hot
Consumer Insight Topics:
