Socially generated content encourages interaction
Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Trend Themes
1. Socially Generated Content - Brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement.
2. Crowdsourced Marketing - Companies are utilizing social media to obtain consumer input and create more relatable campaigns.
3. Emotional Connections - As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Industry Implications
1. Marketing - Crowdsourced marketing presents a unique opportunity for businesses to leverage social media platforms and gain consumer input thereby encouraging engagement with their brands.
2. Social Media - The ability to create and customize marketing campaigns on social media platforms creates a more personalized experience for the user and ultimately encourages emotional connection.
3. Conservation - Social media campaigns that focus on conservation efforts through the use of emojis present a chance for businesses to connect their brands to a greater good and create more purpose-driven brand strategies.
5 Featured, 45 Examples:
265,298 Total Clicks
Date Range:
Mar 13 — May 15
Trending:
Warm
Consumer Insight Topics:
