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Crowdsourced Campaign

Socially generated content encourages interaction

Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Trend Themes
1. Socially Generated Content - Brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement.
2. Crowdsourced Marketing - Companies are utilizing social media to obtain consumer input and create more relatable campaigns.
3. Emotional Connections - As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Industry Implications
1. Marketing - Crowdsourced marketing presents a unique opportunity for businesses to leverage social media platforms and gain consumer input thereby encouraging engagement with their brands.
2. Social Media - The ability to create and customize marketing campaigns on social media platforms creates a more personalized experience for the user and ultimately encourages emotional connection.
3. Conservation - Social media campaigns that focus on conservation efforts through the use of emojis present a chance for businesses to connect their brands to a greater good and create more purpose-driven brand strategies.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
264,591 Total Clicks
Date Range:
Mar 13 — May 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Social Media-Fueled Motto Campaigns
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
Ted Baker’s SS13 range is inspired by Finishing School, a sartorial establishment where old-fashioned manners and exceptional style always top the class. To promote the new line, Ted Baker has... MORE
play_circle_filledTweet-Controlled Holograms
Tweet-Controlled Holograms
The 'Almost Human' Droid Responded to Social Media Requests
To kick off the launch of the Almost Human TV show on FOX in the UK, a holographic android was set up on a stage to perform audience requests that came in the form of tweets. The stunt was set up... MORE
Printed Tweet Newspaper Ads
Printed Tweet Newspaper Ads
CBS Films Took Out a Full Page New York Times Ad for a Single Tweet
CBS Films had an unusual New York Times put into a Saturday edition of the paper to promote ‘Inside Llewyn Davis,’ one of its latest films. The full page ad featured a lot of white space and at... MORE
Animal-Saving Emojis
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
As part of its ongoing efforts to save endangered animals, WWF is now running a Twitter campaign by the name of #EndangeredEmoji. In this campaign, WWF uses familiar animal emojis to get its... MORE
play_circle_filledTweet-Directed Tennis Matches
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
To celebrate the 40th anniversary of its partnership with Roland-Garros, the BNP Paribas bank came up with an innovative campaign to engage fans in the French Open. Instead of training a tennis... MORE

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