The PC Free from Range is Made Without the Use of Antibiotics
Katherine Pendrill — June 17, 2016 — Lifestyle
References: presidentschoice
The new PC Free From range uses eye-catching labels to help consumers find antibiotic-free products in the grocery store. With shoppers paying greater attention to food labels, this new range demonstrates how brands can make their natural products stand out on store shelves.
The PC Free From range includes both fresh and frozen meat products that are made from animals raises without the use of antibiotics or hormones. The Free From labels use earthy green tones to clearly mark each product as antibiotic-free. The labels also feature handwritten typography, which alludes to the more rustic and natural quality of the product.
Similarly to the PC Blue Menu labels which indicate healthy choices, the green Free From labels provide consumers with a visual cue for quickly finding more natural meat products in the supermarket.
The PC Free From range includes both fresh and frozen meat products that are made from animals raises without the use of antibiotics or hormones. The Free From labels use earthy green tones to clearly mark each product as antibiotic-free. The labels also feature handwritten typography, which alludes to the more rustic and natural quality of the product.
Similarly to the PC Blue Menu labels which indicate healthy choices, the green Free From labels provide consumers with a visual cue for quickly finding more natural meat products in the supermarket.
Trend Themes
1. Eye-catching Product Labels - Brands can attract consumer attention and differentiate their natural products by using vibrant, visually appealing labels.
2. Growing Demand for Antibiotic-free Products - Consumers are increasingly seeking meat products made without the use of antibiotics or hormones, creating opportunities for brands to tap into this market.
3. Visual Cue Packaging - Including visual cues, such as the green Free From labels, can help consumers quickly identify and choose more natural meat products in the supermarket.
Industry Implications
1. Food Packaging - Innovations in eye-catching and informative food packaging can help brands stand out and meet the demands of health-conscious consumers.
2. Agriculture - The trend towards antibiotic-free meat products presents opportunities for farmers and ranchers to develop new methods of raising animals without antibiotics.
3. Supermarkets - Supermarkets can benefit from offering a variety of visually distinctive labels and product lines that cater to the increasing number of shoppers seeking natural and antibiotic-free options.
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