Goodbelly's Probiotic Drink Delivers Beneficial Bacteria Without Dairy
Laura McQuarrie — January 8, 2015 — Lifestyle
References: goodbelly & thedieline
Rather than having a dairy base, Goodbelly's probiotic drinks feature only fruit juices. With familiar tropical flavors like Mango, Tropical Orange and Coconut Water, these drinks are packed with flavor and tons of healthy bacteria that's good for the gut. These drinks are made without soy, dairy and GMO ingredients, making this a great option for vegans.
In order to set these unique fruit juices apart from others on the market in terms of aesthetics, rather than adopting a fresh white color scheme for its carton packaging, Goodbelly goes for a vibrant colored chalk-inspired design. Goodbelly's flavors like Blueberry Açaí, Pomegranate Blackberry and Cranberry Watermelon even get into superfood territory, boasting a whole range of other benefits for the body.
In order to set these unique fruit juices apart from others on the market in terms of aesthetics, rather than adopting a fresh white color scheme for its carton packaging, Goodbelly goes for a vibrant colored chalk-inspired design. Goodbelly's flavors like Blueberry Açaí, Pomegranate Blackberry and Cranberry Watermelon even get into superfood territory, boasting a whole range of other benefits for the body.
Trend Themes
1. Probiotic Fruit Drinks - There is an opportunity for more variety and innovation in the probiotic drink market by incorporating different fruit juice combinations and packaging designs.
2. Dairy-free Probiotic Products - The demand for non-dairy probiotic products is growing, creating opportunities for companies to develop and market plant-based alternatives.
3. Superfood Fruit Juice Blends - Combining probiotics with various superfruit blends can create a unique selling proposition and a health benefit for consumers.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate probiotic fruit blends into their product portfolios, targeting health-conscious consumers.
2. Plant-based Food Industry - Companies in the plant-based food industry can develop their own line of non-dairy probiotic products to meet the increasing demand for vegan options.
3. Health and Wellness Industry - The health and wellness industry can use the combination of probiotics and superfruits to market products as a health and immune booster.
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