Bugs transition from gross to glamorous for edgy, sustainable consumers
Implications - Food scarcity has led to the adoption of insects as a protein source, which is seeing the rebranding of bugs from gross to a crucial element of the new food chain. The edgy status of insects is seeing them embraced in a multitude of industries as a delicacy for consumption, hip for apparel as well as a sign of proliferation consumer demand for sustainable consumption.
Trend Themes
1. Entomophagy - As people become more conscious of the environmental impact of food production, the trend of edible insect consumption is gaining traction as a sustainable protein source.
2. Alternative Protein Sources - Insects are just one alternative protein source that consumers are turning to as concerns over the environmental impact and ethical issues of traditional meat production increase.
3. Product Innovation - Companies are getting creative in how they incorporate insects into their products, from flavored canned bugs to cricket flour cookies, as they look to appeal to consumers' tastes and interests.
Industry Implications
1. Food and Beverage - The food and beverage industry is being disrupted by the rise of edible insects as an alternative protein source and creative new product offerings.
2. Fashion and Apparel - Insect-inspired fashion and accessories are becoming more popular as consumers seek unique and sustainable designs.
3. Packaging and Design - As companies look to appeal to consumers' tastes and interests in insect products, there is an opportunity for innovation in packaging and design that highlights the unique properties and benefits of edible insects.
9 Featured, 70 Examples:
914,592 Total Clicks
Date Range:
Sep 13 — May 14
Trending:
Warm
Consumer Insight Topics:
