Love Beets Rolls Out a New Packaging Concept
Vasiliki Marapas — January 21, 2015 — Lifestyle
Love Beets is a range of organic, ready-to-eat beets. In an effort to challenge stereotypes about the natural superfood, as well attract younger consumers, the company has undergone a complete brand overhaul, beginning with the packaging.
The company's all-natural marinated baby beet, vacuum-packed beet and beet juice are now available in an upright pack that's covered with a resealable lid, promising consumers long-term freshness over the course of multiple meals. A snack tray portioned into several different compartments is also available (it comes with cheese and crackers).
The beets are peeled, scrubbed and flavored, cutting out all preparation time. The company explains, "From the beginning, we’ve defied all of these previous notions of beets with a brand and product that’s upbeat, fun, and delicious—a true ‘superfood’ that can be enjoyed by all."
The company's all-natural marinated baby beet, vacuum-packed beet and beet juice are now available in an upright pack that's covered with a resealable lid, promising consumers long-term freshness over the course of multiple meals. A snack tray portioned into several different compartments is also available (it comes with cheese and crackers).
The beets are peeled, scrubbed and flavored, cutting out all preparation time. The company explains, "From the beginning, we’ve defied all of these previous notions of beets with a brand and product that’s upbeat, fun, and delicious—a true ‘superfood’ that can be enjoyed by all."
Trend Themes
1. Upbeat Packaging Design - Creating colorful, eye-catching packaging designs will appeal to younger consumers and challenge stereotypes associated with traditional products.
2. Convenient Ready-to-eat Foods - Products that require no preparation time and are portioned for quick, easy snacking will lead to increased consumption of natural superfoods.
3. Sustainable Food Packaging - Resealable packaging that promotes long-term freshness will attract eco-conscious consumers who value sustainable food practices.
Industry Implications
1. Food Packaging - Innovations in packaging design can enhance the appeal of natural and organic food products and disrupt traditional packaging processes.
2. Healthy Snack Foods - Efforts to create convenient and flavorful superfood snacks will challenge traditional snack food options that are often high in fat and sugar.
3. Organic Food Production - Adopting sustainable food packaging and creating convenient, ready-to-eat products will increase the market for organic and natural food products.
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