Consumers turn to baked alternatives of deep-fried goods
Implications - While made-from-scratch meals offer a healthier alternative to fast food and store-bought goods, sacrificing indulgences can often make cravings exponentially worse. Seeking to maintain nutritional well-being without being too restrictive, consumers are turning to baked alternatives of high-calorie, deep-fried goods, combining fresh, homemade meals with the desire to maintain excessive comforts in everyday consumption.
Trend Themes
1. Baked Alternatives - Consumers are trusting healthier options like baked alternatives instead of deep-fried goods.
2. Healthy Alternatives - Consumers are looking for healthy alternatives in pastries and donuts that satisfy their sweet tooth.
3. Sweet and Savory - The trend for sweet and savory food combinations is pushing innovation in pastry and dessert-making.
Industry Implications
1. Food and Beverages - The food and beverage industry needs to innovate to cater to the demand for healthier and diverse product options.
2. Packaged Goods Industry - The packaged goods industry can leverage on the trend towards homemade, healthier food options by creating premium baking mixes and kits.
3. Health and Fitness Industry - The health and fitness industry can leverage the trend towards healthy alternatives by creating more recipes and products for doughnuts, pastries, and waffles.
