This Chain is Hosting a National Sampling for Its Coastal Cod Sandwich
Katherine Pendrill — May 24, 2016 — Marketing
References: ljsilvers & brandeating
To celebrate the release of its new Coastal Cod sandwich, Long John Silver's is launching a nation-wide sampling event. With summer just around the corner, the event gives consumers a chance to see what the chain has in-store for the upcoming season.
The sandwich itself features a quarter-pound filet made from wild-caught, hand-cut Alaskan Cod. The fish is then coated in panko crumbs and lightly fried before it is topped with tartar sauce and dill pickles. For an added seaside touch, the sandwich is served on a sweet Hawaiian-style bun.
Seafood lovers can try the new Coastal Cod sandwich on May 26, when the chain holds a nation-wide sampling event at participating stores. The event not only gives consumers a chance to try the new dish, but it also aims to attract those who might not normally visit the chain.
The sandwich itself features a quarter-pound filet made from wild-caught, hand-cut Alaskan Cod. The fish is then coated in panko crumbs and lightly fried before it is topped with tartar sauce and dill pickles. For an added seaside touch, the sandwich is served on a sweet Hawaiian-style bun.
Seafood lovers can try the new Coastal Cod sandwich on May 26, when the chain holds a nation-wide sampling event at participating stores. The event not only gives consumers a chance to try the new dish, but it also aims to attract those who might not normally visit the chain.
Trend Themes
1. Seafood Sampling Events - There is an opportunity for restaurants and food chains to host nation-wide sampling events to promote new seafood dishes and attract new customers.
2. Focus on Wild-caught Seafood - There is a trend towards using wild-caught seafood in sandwiches and other dishes, providing a unique and sustainable alternative to traditional options.
3. Seaside-themed Food Offerings - There is a growing demand for food items that evoke a seaside atmosphere, such as serving seafood sandwiches on sweet Hawaiian-style buns.
Industry Implications
1. Restaurant Industry - Restaurants can tap into the trend of seafood sampling events to promote new dishes and attract customers.
2. Food Industry - The focus on wild-caught seafood offers opportunities for suppliers to provide sustainable seafood options to restaurants and food chains.
3. Bakery Industry - Bakeries could explore producing sweet Hawaiian-style buns to meet the demand for seaside-themed food offerings.
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