Greg Ellis Gives an Industrial Feel to TN Fruit Co.
Jamie Danielle Munro — April 17, 2014 — Marketing
References: behance.net & packageinspiration
This retro wood packaging design by Greg Ellis for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he also placed the items into a wooden crate.
The packaging reminds viewers of decades past, when milk was delivered to one's doorstep and such things as social media didn't even exist. Ellis does a great job with photographing the items too, using slightly aged filters to add to this retro look. The packaging was done with the aim to offer a healthy fruit drink for a company that recently partnered with Coca Cola. While the branding doesn't necessarily scream "healthy," it's still eye-catching with the wood packaging.
The packaging reminds viewers of decades past, when milk was delivered to one's doorstep and such things as social media didn't even exist. Ellis does a great job with photographing the items too, using slightly aged filters to add to this retro look. The packaging was done with the aim to offer a healthy fruit drink for a company that recently partnered with Coca Cola. While the branding doesn't necessarily scream "healthy," it's still eye-catching with the wood packaging.
Trend Themes
1. Retro Packaging - Opportunity for companies to tap into nostalgia by designing packaging with a vintage aesthetic.
2. Natural Materials - Demand for eco-friendly packaging options made from sustainable materials like wood or straw.
3. Vintage-inspired Photography - Growing interest in using filters and techniques to give product photography a retro look and feel.
Industry Implications
1. Beverage - The beverage industry can explore retro-inspired packaging to differentiate their products and evoke nostalgia in consumers.
2. Food Delivery - Food delivery services can consider using natural materials like wood and straw in their packaging to enhance the customer experience and showcase sustainability values.
3. Photography Equipment - Companies in the photography equipment industry can capitalize on the trend of vintage-inspired photography by offering filters and tools to achieve the desired retro aesthetic.
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