Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
Rebecca Byers — February 23, 2016 — Lifestyle
References: thedieline
This innovative example of pistachio branding includes a clever packaging system that will hold the shells after use. Designed by agency Kingdom & Sparrow, the branding and packaging scheme serves as the vessel for the brand's Greek-grown pistachios, which are roasted in citrus.
The box has a sliding mechanism that keeps nuts on one side and shells on the other, while the font and color scheme communicate the high quality of the dry roasted in-shell pistachios.
The small-batch pistachios brand is likely to succeed with a packaging and branding scheme that is as unique as the artisanal snack product itself. The ingenious simple solution proves that consumers are equally as concerned about the functionality of their packaging from a convenience perspective.
The box has a sliding mechanism that keeps nuts on one side and shells on the other, while the font and color scheme communicate the high quality of the dry roasted in-shell pistachios.
The small-batch pistachios brand is likely to succeed with a packaging and branding scheme that is as unique as the artisanal snack product itself. The ingenious simple solution proves that consumers are equally as concerned about the functionality of their packaging from a convenience perspective.
Trend Themes
1. Innovative Packaging Systems - The packaging system that holds pistachio shells after use presents an opportunity for businesses to introduce new packaging systems that address customers' needs beyond appearance and protection.
2. Small-batch Artisan Snack Brands - The success of the small-batch pistachios brand suggests that there is a market for artisanal snack products that are not mass-produced, providing a potential opportunity for businesses to cater to this market segment.
3. Creative Branding Strategies - The clever branding and packaging scheme of the Greek-grown pistachios demonstrates the potential of innovative branding and packaging strategies to enhance a brand's appeal and differentiate it from competitors.
Industry Implications
1. Food Packaging - The innovative packaging system of the pistachio brand presents an opportunity for businesses in the food packaging industry to introduce new designs that address consumers' functionality needs.
2. Snack Food Manufacturing - The success of the small-batch pistachios brand highlights a potential opportunity for businesses in the snack food manufacturing industry to cater to the market for artisanal, high-quality snack products.
3. Brand Consulting - The clever branding and packaging scheme of the Greek-grown pistachios demonstrates a potential opportunity for businesses offering brand consulting services to provide unique and innovative branding strategies for their clients.
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