'Justnuts' Uses Forest Creatures to Promote its Healthy Natural Flavor
References: prouddesign.nl & packagingoftheworld
Justnuts is a healthy natural flavor treat that uses fun-loving forest critters on its packaging. The organic treats use bright purple and blue packages with cute squirrels who have cheeks full of nuts to promote its all-natural snacks.
The individual snack packages use soft but bright colors with a matte finish, which adds a smooth texture to each bag. The box that contains the individual packs is meant to look like a tree with a hole that acts as a window to reveal the squirrel's happy face. The idea is to infuse each pack with feelings of nature, which is exactly where the natural ingredients come from.
The founder of Justnuts, Erik and Thijs, worked with the PROUDdesign agency to create these adorable packages that full embody the healthy natural flavor of the product.
The individual snack packages use soft but bright colors with a matte finish, which adds a smooth texture to each bag. The box that contains the individual packs is meant to look like a tree with a hole that acts as a window to reveal the squirrel's happy face. The idea is to infuse each pack with feelings of nature, which is exactly where the natural ingredients come from.
The founder of Justnuts, Erik and Thijs, worked with the PROUDdesign agency to create these adorable packages that full embody the healthy natural flavor of the product.
Trend Themes
1. Cute Packaging - Opportunity for brands to use fun and adorable packaging designs to attract consumers.
2. Matte Finish - Potential for products to differentiate themselves by using matte finishes that provide a unique tactile experience.
3. Nature-inspired Branding - Brands can leverage nature-themed branding and messaging to appeal to consumers seeking organic and healthy options.
Industry Implications
1. Food Packaging - Companies in food packaging can explore innovative materials, designs, and concepts to create visually appealing and engaging packaging solutions.
2. Snack Manufacturing - Snack manufacturers can develop natural and healthy snack options with creative branding strategies to cater to the growing consumer demand for healthier alternatives.
3. Creative and Design Agencies - Creative agencies can assist brands in developing unique and eye-catching packaging designs that effectively communicate the brand message and values.
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