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Socialized Flight

Seeking thrills, travelers turn to in-flight networking apps for entertainment

Implications - As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment.
Trend Themes
1. In-flight Networking Apps - Travellers are now able to connect and network in the sky using apps such as Virgin America's Here on Biz and Jambo.
2. Seat Matching Applications - Finnair's service, allowing passengers to choose seatmates, presents opportunities for airlines to incorporate social media and increase customer convenience.
3. In-flight Flirting Services - Airline companies can increase airline service and amenities by introducing new and creative ways for passengers to interact with each other.
Industry Implications
1. Airlines - Airlines can innovate in-flight experiences by incorporating new technologies and services to meet passenger desires for entertainment and socializing.
2. Mobile App Development - As the demand for in-flight interaction increases, mobile application developers can create and improve apps that cater to passenger needs and support mobile connectivity.
3. Business Networking - Opportunities to meet like-minded professionals during business travel present opportunities for companies to develop networking services that cater to the needs of travelers.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
177,271 Total Clicks
Date Range:
Mar 13 — Aug 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

In-Flight Flirting Services
In-Flight Flirting Services
Virgin America Makes Canoodling Easier by Joining the Mile-High Club
Airplane flights are often long and uneventful and that’s probably why Virgin America introduced a function on its flights that allows passengers to send drinks to other passengers, increasing... MORE
In-Flight Business Classes
In-Flight Business Classes
You Can Be Mentored at 10,000 Feet in the Delta Innovation Class
‘Delta Innovation Class’ is Delta Air Line’s newest in-flight program, which allows you to sit next to some of the world’s best business leaders. In collaboration with... MORE
In-Flight Networking Apps
In-Flight Networking Apps
Virgin America's Here on Biz App Connects Travellers in the Sky
The ‘Here on Biz’ app from Virgin America is calling itself the first “geo-aware rolodex,” making it easy to conduct in-flight social networking. To get started on Here on... MORE
Flirtatious In-Flight Apps
Flirtatious In-Flight Apps
The Wingman App Might Get You Mile-High Certified
Hook-up apparatuses are a dime a dozen these days, but the Wingman app takes things one step further, connecting you with attractive people on your flight. Instead of getting obnoxiously drunk and... MORE
Business-Based Travel Apps
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
‘Jambo’ is a new mobile application that helps business travelers connect with other professionals on the go. While there are a number of apps designed to help travelers socialize, Jambo... MORE
Seat Mate-Matching Applications
Seat Mate-Matching Applications
Finnair Airline Passengers can Choose Their Seat Mates
Finnair Airline is rolling out a new social media-inspired service whereby you can choose your seat mate by having a nosey at their Facebook profile first. If you’re a frequent flier and need to... MORE

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