Seeking thrills, travelers turn to in-flight networking apps for entertainment
Implications - As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment.
Trend Themes
1. In-flight Networking Apps - Travellers are now able to connect and network in the sky using apps such as Virgin America's Here on Biz and Jambo.
2. Seat Matching Applications - Finnair's service, allowing passengers to choose seatmates, presents opportunities for airlines to incorporate social media and increase customer convenience.
3. In-flight Flirting Services - Airline companies can increase airline service and amenities by introducing new and creative ways for passengers to interact with each other.
Industry Implications
1. Airlines - Airlines can innovate in-flight experiences by incorporating new technologies and services to meet passenger desires for entertainment and socializing.
2. Mobile App Development - As the demand for in-flight interaction increases, mobile application developers can create and improve apps that cater to passenger needs and support mobile connectivity.
3. Business Networking - Opportunities to meet like-minded professionals during business travel present opportunities for companies to develop networking services that cater to the needs of travelers.
