Nixe is a Canned Seafood Brand Hailing from Spain
Rebecca Byers — March 25, 2016 — Lifestyle
References: packagingoftheworld
This example of seafood tin packaging hails from Spain for the Nixe brand. Designed by Creative Director Marco González of design agency Vibra, the aluminum tins are wrapped in brown kraft paper with simple pencil crayon illustrations for an appealing rustic aesthetic.
The Nixe brand commissioned the project with inspiration from Sailor Jerry tattoos, using imagery from the motif such as lighthouses, Hawaiian flowers, a nautical star and a sailboat. The unique approach to branding for the seafood tin product is designed to surprise consumers who already purchase from the brand, while capturing the attention of a new demographic.
The original approach to seafood tin packaging demonstrates the push for artisan-quality products and the role of packaging in communicating this quality to consumers in the hopes of influencing purchasing decisions.
The Nixe brand commissioned the project with inspiration from Sailor Jerry tattoos, using imagery from the motif such as lighthouses, Hawaiian flowers, a nautical star and a sailboat. The unique approach to branding for the seafood tin product is designed to surprise consumers who already purchase from the brand, while capturing the attention of a new demographic.
The original approach to seafood tin packaging demonstrates the push for artisan-quality products and the role of packaging in communicating this quality to consumers in the hopes of influencing purchasing decisions.
Trend Themes
1. Artisan-quality Packaging - Exploring unique and visually appealing packaging designs that communicate the artisan quality of products.
2. Rustic Aesthetic - Incorporating brown kraft paper and simple illustrations to achieve a rustic and appealing visual style in packaging.
3. Surprise Branding - Implementing unexpected and surprising branding elements to capture the attention of both existing and new consumers.
Industry Implications
1. Canned Seafood - Applying innovative packaging designs in the canned seafood industry to differentiate products and attract consumers.
2. Packaging Design - Exploring new approaches to packaging design to create unique and eye-catching solutions for various industries.
3. Food and Beverage - Utilizing unconventional branding techniques in the food and beverage industry to stand out in a competitive market.
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