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Cruelty-Free Seafood Meals

Clean the Sky - Positive Eco Trends & Breakthroughs

This Vegan Macaroni and Cheese is Loaded with a Lobster Alternative

— May 7, 2016 — Eco
The newest product from Sophie's Kitchen is not just a vegan macaroni and cheese—it's a Vegan Lobster Mac and Cheese.

This flavorful new entrée is designed to satisfy a consumer's desire for taste, texture and sustainability. The CEO of Sophie's Kitchen, Eugene Wang notes: "People understand that by 2050 there will be nine billion people on this planet and animal protein is not going to be sustainable." As an alternative to animal-derived products, Sophie's Kitchen is able to transform protein flours into products that have a convincing look and texture to real seafood products, without contributing to issues like over-fishing and environmental destruction.

Sophie's Kitchen is also known for making an assortment of alternative seafood products, including VeganToona, as well as vegan versions of crab cakes, scallops, shrimp and smoked salmon.
Trend Themes
1. Plant-based Seafood Alternatives - Plant-based seafood alternatives are becoming more popular as consumers seek sustainable, healthier and ethical options.
2. Innovative Protein Flour - Protein flour technology presents a disruptive innovation opportunity to create more convincing plant-based seafood alternatives.
3. Environmental Awareness in Food Choices - Consumers are seeking to make ethical choices to reduce their impact on the environment and opting for plant-based seafood alternatives.
Industry Implications
1. Food Manufacturing - Food manufacturers have an opportunity to develop and produce plant-based seafood alternatives to cater to consumers seeking more sustainable and ethical food choices.
2. Sustainability Initiatives - Sustainability initiatives can benefit from the development and production of plant-based seafood alternatives as they can promote environmental responsibility and create revenue streams.
3. Restaurants and Food Service - Restaurants and food service providers can cater to environmental and health-conscious customers by incorporating plant-based seafood alternatives to their menus, leading to the opening up of new revenue streams.
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