The rising satellite employee population is targeted with portable innovations
Implications - A desire to work in a formalized fashion regardless of locale is still palpable amidst the virtual dot com and freelance workforce. A rise in products and services that cater specifically to the travelling or satellite employee is placing an increased emphasis on filling the void created by a loss of formality. As more brands offer more virtual employment options, the rise in hotel office spaces, public communal workspaces and vehicles designed for productivity will continue to cater to the newly created demographic.
Trend Themes
1. Portable Workspaces - In response to the rise of traveling and virtual employees, portable workspaces are being designed to cater to the need for formality and structure.
2. Laptop Docking Stations - Laptops are being transformed into desktops with docking stations that allow for easy connections when at home or in the office.
3. Compact and Mobile Devices - Devices are becoming smaller and more mobile, providing users with the same functionality as larger and more traditional devices.
Industry Implications
1. Office Furniture - Designers can create unique and innovative office furniture that caters to the needs of traveling and virtual employees, such as portable desks and all-in-one workstations.
2. Luxury Accommodations - Luxury hotels can offer amenities such as high-end portable workspaces and suites with state-of-the-art technology to attract high-paying business travelers.
3. Technology - Technology companies can create compact and mobile devices that provide the same functionality as traditional devices, catering to the need for portability and versatility.
