Body Butter is Updated with a Manly Look by Jenelle Bremault
Jamie Danielle Munro — April 17, 2014 — Marketing
References: behance.net & packageinspiration
Body Butter is a popular item at the body shop, but it is in need of an upgrade, so Jenelle Bremault of Canada took this beauty product packaging and give it a more manly aesthetic.
The previous branding for Body Butter from the Body Shop was more feminine, with girly colors being used and flowery details, but this revamp is completely different. Bremault goes for a purely industrial look for this new beauty product packaging, with the tagline of using "the right tool for the job." She has taken the products and photographed them in between various shop tools such as hammers and screwdrivers to draw clear parallels between industrialism and the Body Butter.
Although this parallel is an unlikely combination, it works for showing how this product from the Body Shop works.
The previous branding for Body Butter from the Body Shop was more feminine, with girly colors being used and flowery details, but this revamp is completely different. Bremault goes for a purely industrial look for this new beauty product packaging, with the tagline of using "the right tool for the job." She has taken the products and photographed them in between various shop tools such as hammers and screwdrivers to draw clear parallels between industrialism and the Body Butter.
Although this parallel is an unlikely combination, it works for showing how this product from the Body Shop works.
Trend Themes
1. Industrial Beauty Product Packaging - Revamping beauty product packaging with an industrial aesthetic.
2. Manly Beauty Packaging - Creating beauty product packaging with a more masculine look.
3. Unconventional Branding - Using unlikely combinations to create unique packaging designs.
Industry Implications
1. Cosmetics - Exploring innovative packaging designs in the cosmetics industry.
2. Beauty and Personal Care - Developing packaging solutions that appeal to a wider range of consumers.
3. Advertising and Marketing - Utilizing unconventional branding strategies to differentiate products in the market.
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