Greg McNamara Kept with a Minimalist Design for Relays Headphones
Jamie Danielle Munro — April 17, 2014 — Marketing
References: formantstudios & packageinspiration
To match the minimalist qualities of the Relays Headphones, Greg McNamara used a simplistic packaging design look. However, to add to the excitement and experience of opening the box to find the product inside, he added in a few extra layers.
Other features of the packaging include a see-through side area, so that people can get a clear glimpse of what the headphones look like, which should add to the urge to purchase the item. In the front, a picture shows the headphones emitting wave-like wisps of color, representing the vibrant soundwaves the device is actually capable of. According to Package Inspiration, "the design focuses only on high-level messaging and iconography that are both designed to communicate these features clearly to a global audience."
Other features of the packaging include a see-through side area, so that people can get a clear glimpse of what the headphones look like, which should add to the urge to purchase the item. In the front, a picture shows the headphones emitting wave-like wisps of color, representing the vibrant soundwaves the device is actually capable of. According to Package Inspiration, "the design focuses only on high-level messaging and iconography that are both designed to communicate these features clearly to a global audience."
Trend Themes
1. Simplistic Packaging Design - Opportunities for creating packaging that is minimalist and visually appealing to enhance the consumer experience.
2. See-through Packaging - Innovative packaging that incorporates a see-through element to give consumers a clear glimpse of the product.
3. Vibrant Soundwave Representation - Using visual representations of soundwaves on packaging to convey the quality and capabilities of the product.
Industry Implications
1. Consumer Electronics - Creating packaging designs that align with the minimalist and visually appealing qualities of consumer electronics.
2. E-commerce - Developing innovative packaging solutions for online retail that enhance the virtual shopping experience.
3. Marketing and Advertising - Utilizing impactful packaging designs to effectively communicate product features and resonate with a global audience.
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