Gin brands engage consumers with inspired events and activations
Implications - Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption.
Workshop Question - In what daily spaces can you engage consumers and allow them to test drive your product or service?
Trend Themes
1. Experiential Marketing - Gin companies are offering unique consumer experiences to bridge the gap between aspirational marketing and actual product adoption.
2. Luxury Pairings - Gin brands are positioning themselves as a luxury product through pairing gin tastings with high-end experiences, such as train tours and photography workshops.
3. Adult-focused Dessert Experiences - Ice cream parlors are being reinvented with a focus on appealing to adult audiences, offering boozy and cocktail-inspired ice cream desserts.
Industry Implications
1. Food and Beverage - Experiential marketing and luxury pairings offer opportunities for food and beverage companies to elevate their brands and appeal to high-end consumers.
2. Tourism and Hospitality - Train tours and immersive experiences create opportunities for tourism and hospitality companies to offer unique and memorable experiences to guests.
3. Technology and Entertainment - Virtual reality and sensory experiences are disrupting the technology and entertainment industries, creating opportunities for companies to innovate and create immersive experiences for consumers.
5 Featured, 34 Examples:
134,835 Total Clicks
Date Range:
May 17 — Jul 17
Trending:
Warm
Consumer Insight Topics:
