The 'Beverage of Choice' Collection Salutes Popular Alcohol Types & Brands
Jonathon Brown — November 5, 2012 — Lifestyle
References: kickstarter
Celebrate your favorite alcoholic beverage with the 'Beverage of Choice' collection of posters paying tribute to categories like wine, whisky, gin, vodka, beer, tequila, rum and brandy. Created by Bryan Evans, Beverage of Choice posters are digitally printed on 13x19 100lb matte finish paper and orders are customizable.
“My goal with this was to create well designed, simple and high quality posters that can add some culture to your home, work, bar, or wherever you deem necessary a beverage of choice poster,” says Bryan on his Kickstarter.com page.
Covering all the major food groups of alcohol, Bryan’s typography falls within distinct bottle silhouettes that resemble popular brands in that category. For instance, Gin is represented by a bottle similar to Tanqueray, while Vodka could be Absolute and Tequila resembles Patron.
“My goal with this was to create well designed, simple and high quality posters that can add some culture to your home, work, bar, or wherever you deem necessary a beverage of choice poster,” says Bryan on his Kickstarter.com page.
Covering all the major food groups of alcohol, Bryan’s typography falls within distinct bottle silhouettes that resemble popular brands in that category. For instance, Gin is represented by a bottle similar to Tanqueray, while Vodka could be Absolute and Tequila resembles Patron.
Trend Themes
1. Alcohol-themed Artwork - Disruptive innovation opportunity: Create an online platform that connects artists and consumers interested in purchasing alcohol-themed artwork.
2. Customizable Poster Printing - Disruptive innovation opportunity: Develop a mobile app that allows users to customize and order posters with their own beverage preferences and personalized designs.
3. Brand-inspired Typography - Disruptive innovation opportunity: Design a software tool that generates brand-inspired typography for use in marketing materials, packaging, and digital content.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Introduce AR technology to the art and design industry to create immersive experiences with alcohol-themed artwork.
2. Printing and Publishing - Disruptive innovation opportunity: Develop a subscription-based service that offers customizable poster printing and delivery for businesses in the hospitality industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Implement AI-powered algorithms and image-recognition technology to automate the creation of brand-inspired typography for marketing campaigns.
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