This Tanqueray No. TEN Bottle is Designed to Emulate the Glamor of the 1920s
Michael Hemsworth — November 26, 2015 — Lifestyle
References: butterflycannon & lovelypackage
Although it is said that a diner will eat with their eyes as much as their mouths when it comes to upscale fare, the same ethos is being transferred to the consumer packaged goods market where the exterior design can enhance or deter from future purchase; this is being seen in such products as this Tanqueray No. TEN gin bottle that is designed to emulate the glamour of 1930s design aesthetics.
Designed by agency ButterflyCannon, the Tanqueray No. TEN gin bottle lightens the traditional green used by the brand to bring a crisp update and refreshing aesthetic.
Tanqueray No. TEN gin is a mainstay amongst those who enjoy the refreshing liquor, which is why a packaging update to intrigue shoppers was incited. Speaking on behalf of the European division of the Tanqueray brand, brand manager, Maria Orta, explains the design: "The brief for this festive gift pack was a difficult one -- the packaging needed to be both an exquisite gift for consumers and have great shelf presence and stand-out on crowded shelves. ButterflyCannon has succeeded on both counts though, with a beautifully detailed pack, which makes Tanqueray No. TEN’s iconic Art Deco bottle the hero of the pack."
Designed by agency ButterflyCannon, the Tanqueray No. TEN gin bottle lightens the traditional green used by the brand to bring a crisp update and refreshing aesthetic.
Tanqueray No. TEN gin is a mainstay amongst those who enjoy the refreshing liquor, which is why a packaging update to intrigue shoppers was incited. Speaking on behalf of the European division of the Tanqueray brand, brand manager, Maria Orta, explains the design: "The brief for this festive gift pack was a difficult one -- the packaging needed to be both an exquisite gift for consumers and have great shelf presence and stand-out on crowded shelves. ButterflyCannon has succeeded on both counts though, with a beautifully detailed pack, which makes Tanqueray No. TEN’s iconic Art Deco bottle the hero of the pack."
Trend Themes
1. Vintage-inspired Packaging - Designing consumer packaged goods with aesthetics that emulate the glamour of a bygone era presents an opportunity for attracting customers.
2. Refreshing Brand Updates - Refreshing the exterior design of a well-established brand can captivate shoppers and enhance shelf presence.
3. Enhancing Shelf Presence - Creating packaging that stands out on crowded shelves can make a product more visually appealing to consumers.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can explore vintage-inspired packaging and refreshing brand updates to attract customers and enhance shelf presence.
2. Consumer Packaged Goods - In the consumer packaged goods industry, incorporating nostalgic aesthetics and refreshing brand designs can help products stand out and increase consumer appeal.
3. Design Agency - Design agencies specializing in brand packaging have the opportunity to create visually appealing designs inspired by different eras to capture consumer attention.
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