Tanqueray Offers Consumers the Chance to Tinker with Aloe Blacc
leewashington — August 22, 2011 — Marketing
References: apps.facebook & youtube
Following up on the Tanqueray Gin’s Aloe Blacc ‘Tonight Downtown’ release, fans now have the opportunity to remix the song with a handy new Facebook application.
The applet’s fans cam add, move or delete different sections of the track alongside adjusting volume curves for each instrument and have any number of the instruments and vocals playing at any one time. It’s part of a new trend of putting musical content in the hands of the fans and letting them tinker and potential improve on the original. In this case, Aloe Blacc himself will be personally choosing his favourite to be announced online.
The marketing for Tanqueray Gin combines a well-respected artist with social media and Internet technology that enables people create their own versions of the song within Facebook, which doesn't require expensive software.
The applet’s fans cam add, move or delete different sections of the track alongside adjusting volume curves for each instrument and have any number of the instruments and vocals playing at any one time. It’s part of a new trend of putting musical content in the hands of the fans and letting them tinker and potential improve on the original. In this case, Aloe Blacc himself will be personally choosing his favourite to be announced online.
The marketing for Tanqueray Gin combines a well-respected artist with social media and Internet technology that enables people create their own versions of the song within Facebook, which doesn't require expensive software.
Trend Themes
1. Fan Remixing - The trend of allowing fans to remix songs and create their own versions is growing, presenting opportunities to engage with consumers and promote user-generated content.
2. User-generated Music - The rise of user-generated music apps and platforms empowers individuals to create and share their own musical content, disrupting the traditional music industry.
3. Social Media Collaboration - The integration of social media and music technology allows for collaboration and interaction between artists and fans, leading to new marketing opportunities.
Industry Implications
1. Music Technology - The music technology industry can take advantage of the growing demand for user-friendly tools and platforms that enable fans to remix and create their own music.
2. Social Media Advertising - Social media advertising agencies can offer innovative campaigns that leverage the fan remixing trend to engage audiences and generate user-generated content.
3. Alcoholic Beverage Marketing - Alcoholic beverage companies can explore partnerships with artists and use fan remixing apps to create unique marketing experiences that connect with consumers.
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