Malaysian Eco Fashion Label 'Ultra' Seeks Funding for Paris Fashion Week
Amanda Chang — December 28, 2010 — Eco
References: theultraultra & treehugger
The world of eco fashion is about to change with the emergence of Malaysian fashion label 'Ultra.' Set to make its debut at Paris Fashion Week, the collection is filled with sustainable fashions from tuxedo dresses to recycled leather body suits.
The eco-conscious couture team behind 'Ultra' includes designers Jonathan Liang, Tengku Jamidah and Anita Hawkins. Though these designers are doubly talented, they need your help to get to Paris Fashion Week! So check out the gallery to view some amazing new designs to help eco fashion label 'Ultra' get on their way to stardom.
The eco-conscious couture team behind 'Ultra' includes designers Jonathan Liang, Tengku Jamidah and Anita Hawkins. Though these designers are doubly talented, they need your help to get to Paris Fashion Week! So check out the gallery to view some amazing new designs to help eco fashion label 'Ultra' get on their way to stardom.
Trend Themes
1. Sustainable Fashion - The emergence of eco fashion label 'Ultra' highlights the trend towards more sustainable fashion practices.
2. Crowdfunding Fashion - The need for designers behind 'Ultra' to seek funding through a crowdfunding platform suggests the trend towards alternative methods of financing fashion startups.
3. Eco-labeled Garments - The use of eco labels by 'Ultra' and other sustainable fashion brands indicates the trend towards increased transparency and corporate social responsibility in the fashion industry.
Industry Implications
1. Fashion - Fashion industry players who adopt sustainable materials and practices in their operations can take advantage of the growing interest in eco-labeled garments.
2. Crowdfunding - The fashion industry can benefit from the trend towards crowdfunding as an alternative means of financing fashion businesses and startups.
3. Sustainability Consulting - Sustainability consulting is a growing industry that can provide fashion businesses with guidance on adopting sustainable practices that can help them become more eco-friendly and socially responsible.
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