Balenciaga Adapted the Hat Style with a Strange and Luxurious Twist
Riley von Niessen — October 31, 2016 — Luxury
References: balenciaga & highsnobiety
The 'Resort 2017' collection from Balenciaga, a luxury brand that's based in Spain, updated its offerings with a rather unconventional inclusion -- complementing elaborate designer wear with casual dad caps.
The apparel that the hats are presented with vary throughout the lookbook, however it includes everything from bodysuits and pajamas to modest dresses and massively oversized leather jackets. What remains common in each image is the sense of contrast that the dad caps bring, helping the already unconventional outfits to stand out even more.
In addition to this, Balenciaga reinstates a sense of diversity and freedom by using male muses -- presenting the traditionally feminine pieces in a way that's more reflective of the changing gender dynamics in the industry.
The apparel that the hats are presented with vary throughout the lookbook, however it includes everything from bodysuits and pajamas to modest dresses and massively oversized leather jackets. What remains common in each image is the sense of contrast that the dad caps bring, helping the already unconventional outfits to stand out even more.
In addition to this, Balenciaga reinstates a sense of diversity and freedom by using male muses -- presenting the traditionally feminine pieces in a way that's more reflective of the changing gender dynamics in the industry.
Trend Themes
1. Casual Dad Caps - Opportunity for brands to incorporate casual dad caps into unconventional outfits to create a sense of contrast and uniqueness.
2. Designer Resort Wear - Opportunity to update designer resort wear collections with unconventional accessories like dad caps to attract a wider range of customers.
3. Gender Diversity in Fashion - Opportunity for fashion brands to showcase traditionally feminine pieces in a way that's reflective of changing gender dynamics in the industry.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore incorporating casual dad caps into their collections to add a touch of uniqueness and appeal.
2. Streetwear Fashion - Streetwear brands can capitalize on the trend of casual dad caps and create unique outfits combinations that stand out in the fashion market.
3. Fashion Editorial Photography - Fashion photographers and magazines can explore featuring dad caps in editorials to create a sense of contrast and showcase the evolving fashion trends.
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