This Hair Product from Elizabeth and James Smells Like Bourbon
Mary Van Puymbroeck — May 17, 2017 — Fashion
References: sephora & refinery29
Fashion brand 'Elizabeth and James' is releasing a whiskey-scented dry shampoo.
While it may seem odd for women to want to smell like alcohol, the scent is actually based on the brand's newest fragrance, Nirvana Bourbon. With notes of vanilla, oak and spices, the fragrance is a happy departure from the typically ultra-floral fragrances used in women's hair products.
With Mary-Katy and Ashley Olsen as the leading forces behind Elizabeth and James, this whiskey-scented dry shampoo does more than just leave your hair smelling great. As the product description claims: "The lightweight powder spray gives hair volume and shape... This unique styling product adds texture and volume as it revives your hair, creating that coveted undone style."
While it may seem odd for women to want to smell like alcohol, the scent is actually based on the brand's newest fragrance, Nirvana Bourbon. With notes of vanilla, oak and spices, the fragrance is a happy departure from the typically ultra-floral fragrances used in women's hair products.
With Mary-Katy and Ashley Olsen as the leading forces behind Elizabeth and James, this whiskey-scented dry shampoo does more than just leave your hair smelling great. As the product description claims: "The lightweight powder spray gives hair volume and shape... This unique styling product adds texture and volume as it revives your hair, creating that coveted undone style."
Trend Themes
1. Whiskey-scented Hair Products - The trend of infusing hair products with whiskey scents provides a unique twist to the typically floral fragrances, creating an opportunity for niche fragrance-based haircare products.
2. Non-traditional Fragrances in Personal Care - The use of unconventional scents like whiskey in personal care products challenges the traditional fragrance market and opens up possibilities for innovative scent combinations.
3. Celebrity-backed Haircare Products - The endorsement of hair products by high-profile celebrities like Mary-Katy and Ashley Olsen creates buzz and cultivates a loyal customer base, giving rise to more opportunities for celebrity-backed haircare brands.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the incorporation of unique fragrances, like whiskey, in hair products to cater to a niche market looking for unconventional scents.
2. Fragrance - The fragrance industry can diversify their offerings by experimenting with non-traditional scents, such as whiskey, to appeal to consumers seeking unique olfactory experiences.
3. Celebrity Licensing - The celebrity licensing industry can capitalize on the popularity of high-profile figures like Mary-Katy and Ashley Olsen to create successful haircare brands with unique selling points like whiskey-infused fragrances.
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