The Tiny Superfine Defined Book by Toby Ng Explores Hong Kong's Creative Scene
Kalin Ned — March 11, 2018 — Art & Design
The miniature art book, dubbed 'Superfine Defined,' is created for Tai Tak Takeo Fine Paper by Toby Ng, who carries the title of creative director. The project features an extremely tiny small publication with black hardcovers, embossed titling and black paper edges. The content involves up and coming artists from different creative disciplines and explores their understanding and affiliation with the word 'superfine' -- a term that the dictionary defines as something of especially high quality.
The miniature art book is a convenient object to carry around and a mighty tiny encyclopedia of inspiration -- "a rich canvas for infinite possibilities." Therefore through Superfine Defined Toby Ng does not only offer people a small daily dose of artistic encouragement, but he also has the honor of promoting creatives in the Hong Kong scene.
The miniature art book is a convenient object to carry around and a mighty tiny encyclopedia of inspiration -- "a rich canvas for infinite possibilities." Therefore through Superfine Defined Toby Ng does not only offer people a small daily dose of artistic encouragement, but he also has the honor of promoting creatives in the Hong Kong scene.
Trend Themes
1. Miniature Art Books - The trend of creating miniature art books provides a unique opportunity for artists and designers to showcase their work in a compact and convenient way.
2. Embossed Titling - The trend of incorporating embossed titling on book covers offers a tactile and visually appealing element to design and branding.
3. Small Daily Dose of Inspiration - The trend of providing small and easily accessible sources of inspiration like miniature art books can help individuals stay motivated and creative on a daily basis.
Industry Implications
1. Printing and Publishing - The printing and publishing industry can capitalize on the trend of creating miniature art books by offering new printing technologies and formats to create unique and visually stunning products.
2. Design and Branding - The design and branding industry can explore the trend of embossed titling on book covers as a way to create memorable and distinctive branding for their clients.
3. Art and Culture - The art and culture industry can utilize the trend of providing small daily doses of inspiration through miniature art books to engage with new and diverse audiences and promote emerging artists.
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