This Program Removes Commercials from Live and Recorded Shows
Katherine Pendrill — October 13, 2015 — Tech
'Skipr' is a new service that removes commercials from live and recorded television programs. While internet streaming allows viewers to watch films and television shows without commercial interruptions, cable programs do not offer the same luxury. This service allows cable and satellite viewers to skip the commercials.
Skipr is a small device that connects to a customer's cable or satellite box. Skipr uses Cloud Services to analyze live TV networks and communicate with the home device. The program detects when a break is about to occur and removes commercials accordingly. When a commercial break begins, the device will provide alternate content such as music or YouTube videos related to the show being watched. When the commercial break is over, Skipr will automatically return to the original program. The device works with live TV as well as programs that have been recorded with a PVR.
The device provides a simple way for users to watch commercial-free programs anytime.
Skipr is a small device that connects to a customer's cable or satellite box. Skipr uses Cloud Services to analyze live TV networks and communicate with the home device. The program detects when a break is about to occur and removes commercials accordingly. When a commercial break begins, the device will provide alternate content such as music or YouTube videos related to the show being watched. When the commercial break is over, Skipr will automatically return to the original program. The device works with live TV as well as programs that have been recorded with a PVR.
The device provides a simple way for users to watch commercial-free programs anytime.
Trend Themes
1. Commercial-skipping Devices - The rise of services like 'Skipr' that remove commercials from live and recorded TV programs demonstrates significant opportunity for innovation in the commercial-skipping device market to cater to the growing demand for a seamless viewing experience.
2. Cloud-based TV Services - The use of cloud services to analyze live TV networks and communicate with home devices, as seen in 'Skipr', highlights the potential for development of cloud-based TV services that enhance the viewing experience through features such as ad-blocking and personalized content.
3. Personalized Advertisements - The emergence of services like 'Skipr' that offer alternate content during commercial breaks, such as music or YouTube videos related to the show being watched, presents an opportunity for the development of hyper-personalized advertisements that seamlessly blend into the viewer's content experience.
Industry Implications
1. Television Broadcasting - The development of commercial-skipping devices like 'Skipr' presents an opportunity for television broadcasting companies to stay relevant and cater to the growing demand for ad-free content through innovative advertising solutions or by partnering with such services.
2. Consumer Electronics - The rise of commercial-skipping devices like 'Skipr' offers tremendous opportunity for the consumer electronics industry to innovate with similar products or by improving the functionalities and user interfaces of existing devices.
3. Cloud Computing - The use of cloud services by services like 'Skipr' presents numerous opportunities for innovation within the cloud computing industry, including enhanced networking and data analysis capabilities and the development of new services to improve the media consumption experience.
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