Lionsgate Launching a Direct-to-Consumers Service for Competition
Meghan Young — November 28, 2014 — Pop Culture
References: lionsgate & consumerist
Lionsgate might be a bit behind in regards to jumping onto the movie streaming subscription bandwagon, but the company has found a way to appeal to movie lovers who are devoted to already established services. Dubbed Tribeca Short List, this platform will appeal to film connoisseurs who appreciate such a prestigious undertone.
Although Lionsgate's movie streaming subscription will be releasing mainstream titles such as 'The Hunger Games,' Lionsgate Chief Executive Officer Jon Feltheimer points out, “The Tribeca name resonates with movie aficionados everywhere.” He further states, "The launch of the Tribeca Short List service unites two powerful brands and underscores our commitment to collaborate with blue-chip partners around the world."
Launching in 2015, the Lionsgate movie streaming subscription is an exciting direct-to-consumers service that many fans will be waiting anxiously for.
Although Lionsgate's movie streaming subscription will be releasing mainstream titles such as 'The Hunger Games,' Lionsgate Chief Executive Officer Jon Feltheimer points out, “The Tribeca name resonates with movie aficionados everywhere.” He further states, "The launch of the Tribeca Short List service unites two powerful brands and underscores our commitment to collaborate with blue-chip partners around the world."
Launching in 2015, the Lionsgate movie streaming subscription is an exciting direct-to-consumers service that many fans will be waiting anxiously for.
Trend Themes
1. Direct-to-consumers Movie Streaming - The launch of the Tribeca Short List service is a disruptive innovation opportunity for companies to create a direct-to-consumers movie streaming service that appeals to film connoisseurs.
2. Collaboration with Blue-chip Partners - Lionsgate and Tribeca's partnership highlights the trend of collaborating with well-known and established brands to create new and innovative services that appeal to a broader audience.
3. Focus on Prestige Titles - The Tribeca Short List platform's focus on prestigious titles presents an opportunity for companies to create a specialized movie streaming service that appeals to cinephiles and film enthusiasts.
Industry Implications
1. Entertainment - The entertainment industry should consider partnering with established brands to create specialized movie streaming services that cater to specific audiences and resonate with fans everywhere.
2. Technology - The technology industry should explore ways to create direct-to-consumers movie streaming services that prioritize prestige titles and exclusive content to stand out in the crowded streaming market.
3. Advertising - The advertising industry can leverage the trend of collaborating with blue-chip partners to create highly targeted and effective advertising campaigns that align with niche movie streaming services.
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