Samsung's Music Milk Provides a Custom Listening Experience
Laura McQuarrie — June 30, 2015 — Art & Design
References: samsung & thenextweb
Music Milk is a subscription music streaming service that's available to US-based Samsung customers that gets synced with a user's existing Samsung account, so a listener's history and preferences are always accessible. An array of music is accessible through the Milk Music Web Player for computers and the app for mobile devices. The best part of the listening experience is being able to fine-tune the your preferences, based on factors like popularity, freshness and favorite artists and songs.
The Music Milk service from Samsung is available for free with advertisements, as well as a $3.99 premium option that rivals the prices other competitors can offer.
Now that Google, Apple and YouTube have launched music subscription services, the music industry is seeing a huge shift in the way people prefer to participate in the consumption of digital music.
The Music Milk service from Samsung is available for free with advertisements, as well as a $3.99 premium option that rivals the prices other competitors can offer.
Now that Google, Apple and YouTube have launched music subscription services, the music industry is seeing a huge shift in the way people prefer to participate in the consumption of digital music.
Trend Themes
1. Custom Listening Experience - Music Milk offers a personalized music experience to appeal to individual tastes and preferences, creating an opening for other services to provide unique and customized listening experiences.
2. Subscription Music Services - As more companies like Samsung enter the subscription music service space, there is a growing demand for affordable and convenient music streaming options, opening up opportunities for startups to enter the market.
3. Data-driven Music Recommendations - Music Milk's ability to use past listener history and preferences to personalize content recommendations creates potential for music companies to use data and technology to offer better, targeted music recommendations.
Industry Implications
1. Music Streaming - With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual listeners.
2. Mobile Technology - The increasing availability of music streaming services like Music Milk on mobile devices highlights the importance of mobile technology in the music industry, with potential for new apps and platforms that cater to on-the-go listening.
3. Data-driven Marketing - Music Milk's use of data and technology to provide personalized recommendations opens up opportunities for companies in various industries to use data mining and analysis to better target and serve their customers.
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