Social influencers resonate with consumers through themes of self-improvement
Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
Workshop Question - How can your brand incorporate influencers in its marketing strategy to reach younger consumers?
Trend Themes
1. Self-improvement Content Creation - Creators who tackle themes of self-improvement in their content remains important and popular for a young audience.
2. Body Positive Community and Publications - Several communities encouraging body positivity have been established, which focuses on creating a comfortable and inclusive space for all bodies and individuals.
3. Liberating Female Publications - Platforms that empower women to embrace their true selves and imperfections are gaining popularity.
Industry Implications
1. Content Creation Industry - Brands and media outlets partnering with creators that focus on themes of self-improvement will benefit from providing safe, approachable spaces for the exchange of advice and ideas.
2. Food and Lifestyle Industry - Inclusivity and positivity in food and lifestyle blogs can provide a safe and supportive space for individuals to connect and feel empowered.
3. Media and Publication Industry - New platforms, catering to diverse voices and experiences, that empower women to embrace their true selves can become the sources of inspiration for a younger audience.
3 Featured, 27 Examples:
117,303 Total Clicks
Date Range:
Mar 15 — Aug 15
Trending:
Mild
Consumer Insight Topics:
