Yizhibo is a Popular Live Video-Streaming App in China
Rebecca Byers — June 9, 2016 — Tech
References: bbc
Yizhibo, also referred to by users as 'Yi,' is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of many native live-streaming platforms that have flourished in the past several years as the medium continues to pick up globally. Given Internet censorship in China, such platforms offer a chance for consumers to engage in content creation that is less inhibited than on other platforms.
First gaining popularity after a video stream from the platform was shared on the country's Weibo network, which is considered a mix between Facebook and Twitter, the Yizhibo app quickly amassed millions of users looking for something that would replicate the experience of blocked platforms such as Periscope.
First gaining popularity after a video stream from the platform was shared on the country's Weibo network, which is considered a mix between Facebook and Twitter, the Yizhibo app quickly amassed millions of users looking for something that would replicate the experience of blocked platforms such as Periscope.
Trend Themes
1. Chinese Live Video-streaming - Opportunity for innovative live video-streaming platforms to cater to the Chinese market amid internet censorship.
2. Native Live-streaming Platforms - Opportunity for native live-streaming platforms to flourish in China as consumers seek content creation options unhindered by internet censorship.
3. Weibo-inspired Live Streaming - Opportunity for live video-streaming apps to gain popularity in China by replicating the experience of blocked platforms like Periscope.
Industry Implications
1. Online Video Streaming - Disruptive innovation opportunity for online video streaming platforms that cater specifically to the Chinese market and circumvent internet censorship.
2. Social Media - Opportunity for social media platforms to adopt live video-streaming features, similar to Yizhibo, to engage Chinese users seeking an interactive content creation experience.
3. Content Creation - Opportunity for content creation platforms to provide innovative tools and features that allow Chinese users to create and share content freely, without restrictions imposed by internet censorship.
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