Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own.
Workshop Question - How could you provide your customer with the opportunity to express themselves?
Trend Themes
1. Personalization of School Supplies - Personalization and aesthetics have become important in school supplies, marking some of the first purchasing decisions kids make on their own.
2. Hybrid School Supplies - School supplies that work for creative and practical aspects were developed to appeal to children and aid their learning.
3. Durability and Functionality - Sturdy and functional school supplies are developed to ensure they are able to last the entire school year.
Industry Implications
1. Stationery & Office Supplies - Innovating stationery and office supplies has led to unique school supplies.
2. E-commerce - Developing user-friendly e-commerce platforms allows brands to serve the needs of students and parents better.
3. Fashion and Apparel Industry - Bringing aesthetics and fashion sensibilities to the school environment has become a part of the fashion and apparel industry.
5 Featured, 42 Examples:
196,343 Total Clicks
Date Range:
Aug 15 — Aug 15
Trending:
Warm
Consumer Insight Topics:
