Moving Tracks Combats Obesity By Playing Music When It Senses Movement
Corinne Guirgis — May 27, 2015 — Tech
References: movingtracks.pl & marketingland
For those keen on music and not so keen on exercise, Moving Tracks might be just the incentive you need. In an attempt to combat rising obesity rates at the hands of technology and screen addiction, Running With Heart and design firm Saatchi & Saatchi Poland developed the site which works by lending exclusive access to unreleased songs by popular artist when it senses movement.
Though music when you work out is nothing to sing home about, the site's partnership with Warner Music, Universal and Sony promises real value for fans hoping to stay on top of new releases.
Within the first few weeks of its launch, Moving Tracks has already reached 500,000 people. Though the battle with obesity feels never ending, incentivizing popular Internet activities such as new music streaming with movement is certainly a step in the right direction.
Though music when you work out is nothing to sing home about, the site's partnership with Warner Music, Universal and Sony promises real value for fans hoping to stay on top of new releases.
Within the first few weeks of its launch, Moving Tracks has already reached 500,000 people. Though the battle with obesity feels never ending, incentivizing popular Internet activities such as new music streaming with movement is certainly a step in the right direction.
Trend Themes
1. Movement-based Fitness Apps - Using movement as an incentive, fitness apps can encourage users to exercise more and combat rising obesity rates.
2. Exclusive Content Partnerships - Collaborations between music platforms and record labels can provide exclusive access to unreleased songs as a motivation for users to engage in physical activity.
3. Innovative Incentive Strategies - Developing creative ways to incentivize popular internet activities like music streaming with movement can help address health issues caused by sedentary lifestyles.
Industry Implications
1. Fitness Technology - Fitness technology companies can incorporate movement-based incentives into their apps to promote physical activity and combat obesity.
2. Music Streaming - Music streaming platforms can explore partnerships with fitness apps to provide exclusive access to new releases, motivating users to be more active.
3. Digital Marketing - Digital marketing agencies can leverage innovative incentive strategies, like Moving Tracks, to create engaging campaigns that promote healthy lifestyles and increase user engagement.
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