Consumers use social sharing as an incentive to get healthy
Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures while opening fitness up to a diverse array of consumers.
Workshop Question - How can your brand tap into social sharing to make for a more community-based product offering?
Trend Themes
1. Social Sharing for Health & Fitness - Consumers use social sharing to document their lifestyle and health habits and create an sense of accountability among themselves and others to achieve fitness goals.
2. Healthy Habit Creation Mobile Apps - Mobile apps such as YOU-app help to create healthier habits and encourage micro-actions toward feeling more fulfilled, as opposed to tracking metrics related to diet and exercise.
3. Body-positive Fitness Promotion - Fitness instructors such as Jessamyn Stanley promote body-positivity in the fitness industry, by showing that anyone at any size can be flexible and active with yoga and other fitness practices.
Industry Implications
1. Mobile App Development - Developing mobile apps that encourage healthy habits, document food choices, and help users stay on track with their lifestyle and health goals can transform and disrupt the health and fitness industry.
2. Fitness Instruction & Wellness Platforms - Creating wellness platforms & promoting fitness that cater to all body types and promote body-positivity can revolutionize the fitness industry and lead to a more holistic approach to healthy living.
3. Nutrition & Beverage Industry - Creating food and beverage products that emphasize balanced diets, portion control, and fitness can disrupt the nutrition industry and help combat childhood obesity and lifestyle diseases by encouraging moderation and smart choices.
4 Featured, 35 Examples:
145,268 Total Clicks
Date Range:
Jul 14 — Aug 15
Trending:
Average
Consumer Insight Topics:
