'Longzhu TV' is an Alternative Streaming Service for Gamers
Katherine Pendrill — June 14, 2016 — Tech
References: longzhu & allchinatech
Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live video game matches each year, there is a growing demand for China-based platforms that provide the latest in eSports entertainment.
Longzhu TV is one of the newest Chinese streaming platforms, having launched just last year. Although one of the newer platforms, Longzhu TV has entered into a lucrative partnership with Tencent's Gaming Platform TGA. It is through this relationship, that Longzhu TV has the exclusive rights to broadcast games owned by TGA, which includes League of Legends. With an estimated 27 million active players, League of Legends is a popular draw for many gamers.
With the rise of eSports braodcasts, Longzhu TV gives Chinese gamers an alternative to Western streaming platforms.
Longzhu TV is one of the newest Chinese streaming platforms, having launched just last year. Although one of the newer platforms, Longzhu TV has entered into a lucrative partnership with Tencent's Gaming Platform TGA. It is through this relationship, that Longzhu TV has the exclusive rights to broadcast games owned by TGA, which includes League of Legends. With an estimated 27 million active players, League of Legends is a popular draw for many gamers.
With the rise of eSports braodcasts, Longzhu TV gives Chinese gamers an alternative to Western streaming platforms.
Trend Themes
1. Rise of Esports Broadcasts - Chinese gamers are increasingly demanding platforms for streaming eSports broadcasts, creating opportunities for disruptive innovation in the streaming industry.
2. Partnerships with Gaming Platforms - Strategic alliances between streaming platforms and gaming giants like Tencent's Gaming Platform TGA offer opportunities for disruptive innovation in the eSports streaming industry.
3. Localization of Streaming Platforms - The need for China-based platforms like Longzhu TV highlights opportunities for disruptive innovation in the localization of eSports streaming services.
Industry Implications
1. Esports Streaming Platforms - The increasing demand for eSports streaming in China provides opportunities for disruptive innovation in the development of new platforms like Longzhu TV.
2. Gaming Industry - The growth of eSports broadcasts and partnerships with streaming platforms create opportunities for disruptive innovation in the gaming industry, particularly in game development and monetization.
3. Streaming Industry - The rise of Chinese platforms like Longzhu TV poses disruptive innovation opportunities for streaming services, encouraging new approaches to content delivery, user engagement, and monetization.
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