A&W Has Branched Out to Include Spicy Burgers in Its Menus
Mishal Omar — July 21, 2016 — Lifestyle
References: follownews & foodology
Spicy burgers are becoming increasingly common in fast food chains and Canadian company A&W is adding to that list.
The 'Spicy Habanero Chicken Burger' has a kick because it is accompanied by a red jalapeno aoili. While the meat itself is not spicy, the sauce gives consumers the option to ask for less or more depending on their tolerance for foods with more heat. Aside from their sauce, these spicy burgers do not stray far from the A&W norm. The company is also looking to expand its consumer base by using chicken that was raised without added antibiotics.
A&W is appealing to many by catering to a crowd that enjoys more flavorful foods while also ensuring that they can feel good about the nutritious qualities of this burger.
The 'Spicy Habanero Chicken Burger' has a kick because it is accompanied by a red jalapeno aoili. While the meat itself is not spicy, the sauce gives consumers the option to ask for less or more depending on their tolerance for foods with more heat. Aside from their sauce, these spicy burgers do not stray far from the A&W norm. The company is also looking to expand its consumer base by using chicken that was raised without added antibiotics.
A&W is appealing to many by catering to a crowd that enjoys more flavorful foods while also ensuring that they can feel good about the nutritious qualities of this burger.
Trend Themes
1. Spicy Fast Food - Fast food chains are adding spicy options to their menus to cater to those who enjoy more flavorful foods.
2. Antibiotic-free Chicken - A&W is using chicken raised without added antibiotics to appeal to consumers who prioritize nutritious qualities in their food.
3. Customizable Sauces - Fast food chains are offering customizable sauce options to cater to consumers varying tolerance for heat.
Industry Implications
1. Fast Food - The fast food industry is shifting towards catering to consumers who prioritize flavor and nutritious qualities in their food.
2. Poultry Farming - Poultry farming industry has an opportunity to innovate by meeting the demand for antibiotic-free chicken in the food industry.
3. Sauce Production - Sauce production industry can innovate by creating customizable sauce options that cater to consumers' varying heat tolerances.
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