The New Hatch Chile Charburger Celebrates a Regional Ingredient
Katherine Pendrill — September 5, 2016 — World
References: habitburger & qsrmagazine
The Habit Burger Grill recently expanded its menu with the addition of the new Hatch Chile Charburger. The new dish is part of a special menu that celebrates a beloved Southwestern pepper grown in New Mexico.
The Hatch Chile Charburger consists of chargrilled chiles roasted over an open flame to bring out the pepper's smoky flavor. The chiles are then placed on top of a burger alongside melted cheese, lettuce, tomatoes, mayo and fire-roasted chipotle salsa for a spicy Southerwestern creation. Alongside the new burger, the same chargrilled chiles are also used to make a Hatch Chile Chicken Sandwich and a Hatch Chile Chicken Salad.
The Habit Burger Grill's new dishes help to celebrate regional flavors by taking advantage of the popularity of Hatch Chile Season in the US.
The Hatch Chile Charburger consists of chargrilled chiles roasted over an open flame to bring out the pepper's smoky flavor. The chiles are then placed on top of a burger alongside melted cheese, lettuce, tomatoes, mayo and fire-roasted chipotle salsa for a spicy Southerwestern creation. Alongside the new burger, the same chargrilled chiles are also used to make a Hatch Chile Chicken Sandwich and a Hatch Chile Chicken Salad.
The Habit Burger Grill's new dishes help to celebrate regional flavors by taking advantage of the popularity of Hatch Chile Season in the US.
Trend Themes
1. Regional Flavor Celebrations - Expanding menus to include dishes that celebrate beloved regional ingredients can attract customers looking for unique and authentic culinary experiences.
2. Spicy Fast Food Offerings - Incorporating spicy peppers into fast food items can attract fans of bold flavors and differentiate a brand in a crowded market.
3. Seasonal Menu Additions - Introducing limited-time menu items that align with seasonal ingredient availability can create buzz and drive customer excitement.
Industry Implications
1. Fast Food Restaurants - Fast food chains can capitalize on regional flavors and offer innovative menu items that target specific geographic markets.
2. Casual Dining Restaurants - Casual dining establishments can incorporate regional ingredients into their menus to create unique and memorable dining experiences.
3. Food Retailers - Food retailers can leverage the popularity of regional ingredients by featuring them in prepared food sections or promoting them in store marketing campaigns.
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