Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
Katherine Pendrill — June 3, 2016 — Lifestyle
References: facebook & brandeating
While the latest Taco Bell releases have been on the more indulgent side, now the chain is offering up a healthy option in the form of its new Flatbread Sandwiches. Unlike its meaty burritos and snack food-stuffed wraps, these sandwiches cater to a more health-conscious type of consumer.
The new Flatbread Sandwiches from Taco Bell consist of steak or grilled chicken folded into thin flatbread buns. For added flavor, the meat is accompanied by a creamy chipotle sauce and three different kinds of cheese. The new sandwiches are similar to the ones introduced several years ago, but with smaller portions of meat inside. Coming in at just 310 calories per sandwich, the new flatbreads serve as a healthier option for consumers who appreciate the convenience of fast food chains.
The new Flatbread Sandwiches from Taco Bell consist of steak or grilled chicken folded into thin flatbread buns. For added flavor, the meat is accompanied by a creamy chipotle sauce and three different kinds of cheese. The new sandwiches are similar to the ones introduced several years ago, but with smaller portions of meat inside. Coming in at just 310 calories per sandwich, the new flatbreads serve as a healthier option for consumers who appreciate the convenience of fast food chains.
Trend Themes
1. Lighter Fast Food Options - The demand for healthier alternatives in fast food chains presents an opportunity for the development of lighter menu options.
2. Health-conscious Consumer Market - There is a growing market of health-conscious consumers who are seeking convenient yet healthier food choices, leading to potential innovation opportunities.
3. Flatbread Sandwiches - The popularity of flatbread sandwiches offers a chance for product variation and unique flavor combinations in fast food menus.
Industry Implications
1. Fast Food - The fast food industry can diversify its offerings by capitalizing on the trend of lighter and healthier options to cater to a wider range of consumers.
2. Food Manufacturing - Food manufacturers can explore the production of flatbread sandwich components to meet the demand for convenient, yet nutritious on-the-go options.
3. Restaurant Chains - Restaurant chains can benefit by incorporating flatbread sandwiches into their menus to attract health-conscious consumers and compete in the fast food market.
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