The New Tijuana Flats Campaign Celebrates the Chain's Summer Menu
Katherine Pendrill — August 16, 2016 — Lifestyle
References: qsrmagazine
The popular Tex-Mex restaurant chain Tijuana Flats recently rolled out a new campaign to promote its seasonal menu items. With a growing demand for budget-friendly meal deals, this new promotion provides consumers with a complete meal that will leave them feeling satisfied.
The 'Your Buns Can’t Handle It' campaign celebrates the addition of several new items to the Tijuana Flats menu. The new meal deal features two Cheezeburger Tacos filled with ground beef, tomatoes, lettuce, pickles, onions, ketchup, mustard and a drizzle of Flats' queso. The tacos are serves with a side of Flats' Seasoned French Fries and guests have the option to add one of the brand's 'Smack' hot sauces if they like things on the spicy side.
The 'Your Buns Can’t Handle It' campaign celebrates the addition of several new items to the Tijuana Flats menu. The new meal deal features two Cheezeburger Tacos filled with ground beef, tomatoes, lettuce, pickles, onions, ketchup, mustard and a drizzle of Flats' queso. The tacos are serves with a side of Flats' Seasoned French Fries and guests have the option to add one of the brand's 'Smack' hot sauces if they like things on the spicy side.
Trend Themes
1. Budget-friendly Promotions - Creating affordable meal deals can attract price-sensitive customers, disrupting the market by offering value without compromising quality.
2. Seasonal Menu Rotations - Offering limited-time menu items tied to specific seasons can drive repeat business and create a sense of excitement and exclusivity for customers, creating new opportunities for innovation.
3. Customizable Options - Allowing customers to personalize their meals with add-ons and varying spice levels provides a unique experience and creates opportunities to upsell, enhancing customer satisfaction and increasing revenue.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on the trend of offering budget-friendly promotions, seasonal menu rotations, and customizable options to attract more customers and increase sales.
2. Food Delivery Services - Food delivery services can incorporate seasonal menu items from participating restaurant chains into their menus to offer customers a convenient and unique dining experience, while tapping into emerging trends in the industry.
3. Food and Beverage Marketing Agencies - Agencies that focus on food and beverage marketing can help restaurant chains create dynamic and engaging promotions, menu items, and branding strategies that align with emerging trends and stand out in a crowded market.
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