Reflecting an elevated status, pets become the focal point of campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers and content creators are using furry companions to not only add humor to a campaign, but also connect with younger consumers by coming across as more approachable.
Trend Themes
1. Pet-focused Marketing - The increased popularity of pet memes and viral videos has led marketers and content creators to use furry companions to connect with younger consumers and add humor to campaigns.
2. User-generated Mascots - Clever marketing tactics such as using real bunny rabbits in a cereal campaign have lead to consumer involvement, creativity, and buzz around brand campaigns.
3. Animal-inspired Public Service Ads - By leveraging the internet's love for cats with real-life statistics discouraging smoking, public service ads can reach new audiences and resonate with consumers on a deeper level.
Industry Implications
1. Marketing and Advertising - There are many opportunities for brands to use pets in marketing campaigns to add humor and connect with younger consumers.
2. Consumer Packaged Goods - Brands within this space can create user-generated mascot campaigns and leverage animals to make their mascots more memorable, generating recognition on store shelves and increasing sales.
3. Public Health - Government organizations can leverage animal-inspired PSAs to reach a new audience in order to help promote healthier lifestyle habits.
6 Featured, 53 Examples:
162,119 Total Clicks
Date Range:
Jan 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:
